Think you hear some of the same phrases over and over again on the local news? There's a reason http://t.co/2V2jGKUFXj
July 02, 2013
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Consultant releases list of words and phrases that add urgency to TV news reports
Consulting firm SmithGeiger has given its TV clients a three-page list of phrases intended "to help reflect and promote urgency and a 'happening now' feeling in a newscast." It's not enough for TV news shops to use words like new, rapidly developing, and breaking, according to SmithGeiger. "Those are just the basic ingredients.
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